September 18, 2008

Tiffany & Co Is A Tradition In Itself

Ask any female what is inside a light blue box with a white ribbon and she can tell you; not just jewelry, but Tiffany & Co jewelry. Tiffany’s has a brand all to itself, steeped deeply in tradition that crosses over borders around the world. One of the best movies of all time is Breakfast At Tiffany’s, starring Audrey Hepburn. If you didn’t know what Tiffany & Co was before this movie, it shall now forever be engraved in your senses. There is nothing more special or more chic, then owning a piece of jewelry from Tiffany & Co.

The History

Tiffany & Co was originally started by Charles Lewis Tiffany and John B. Young in 1837 as a stationery and fancy goods store. The name of the store at that time was Tiffany & Young. Their prices were non-negotiable which was unheard of for mercantiles in that time period. The total of their first day’s sales was $4.98. This is a big difference to the sales totals of today. In 1853 Charles Tiffany took the helm of the company and re-named it Tiffany & Co. Tiffany’s was the first to use the sterling silver which is patented in the United States today. Tiffany & Co was commissioned to present a silver pitcher to President Abraham Lincoln for his first inauguration and the president gave his wife a Tiffany & Co pearl encrusted silver bracelet to commemorate the occasion. In the 1870’s Charles Tiffany bought the world’s largest, finest fancy yellow diamond and history began in their diamond business. The first 6 prong diamond solitaire ring setting, appropriately named The Tiffany Setting, arrived on the seen in 1886 around the time Charles Tiffany acquired some of the French Crown Jewels. Charles Tiffany became known as The King of Diamonds. Over the years Tiffany & Co has expanded into Europe and is also in the famous Ginza District in Tokyo. Tiffany’s has become a household name. What a difference 150 years will make in the life of a stationery and fancy goods store.

Tiffany’s light blue boxes date back to the original Tiffany & Young store. The boxes and colors were carefully selected and used for all advertising, catalogs and shipments. Today, when you open the Tiffany & Co website, the first thing you see is their signature light blue box with a white bow. The Tiffany setting engagement ring is on the hands of multitudes of women in the world, as is their signature silver charm bracelets. There are many knockoffs of Tiffany jewelry, but there is nothing in the world compared to wearing a genuine piece of Tiffany & Co jewelry. Tiffany’s is a tradition that women will wear for a very long time.

Filed under Custom Jewelry by vicbils

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